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| July 4, 2007 |
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| Verbatim Establishes Subsidiary in India |
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| Mitsubishi Kagaku Media Co., Ltd. |
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Mitsubishi Kagaku Media (MKM) (Head office: Minato-ku, Tokyo; President: Shigenori Otsuka) announces that its subsidiary, Verbatim Marketing (Singapore) Pte Ltd, established a wholly owned marketing subsidiary, Verbatim Marketing India Private Limited, in Gurgaon, Haryana, India. The new subsidiary has started operations today.
In recent years in India, the buying power of the middle class has increased dramatically and demand for recording media has also shown rapid growth. Now that 100% foreign investment in wholesale operations is possible, MKM/Verbatim Group had established an Indian subsidiary to engage directly in sales activities in order to cope with the expected hearty demand for recording media.
MKM/Verbatim Group introduced the world’ first 3.5-inch MO disk in 1991, and has continued to lead the optical recording media industry, consistently bringing new products to the market. As a result, 2006 statistics on by-brand recordable CD and DVD market share show MKM/Verbatim Group as world No.1*1. In particular, MKM/Verbatim Group has held the top position for recordable DVDs for five consecutive years. Now MKM/Verbatim Group plans to take advantage of the world-leading marketing strength with full-scale operations in the BRICs countries and other emerging economies. The establishment of its Indian subsidiary follows the opening of Verbatim Shanghai Office last year as part of the Group’s proactive global marketing strategy.
While meeting the needs for recording media in the Indian market and concentrating on “leaving on record,” MKM/Verbatim Group intends to go beyond optical discs and establish a market for a wide variety of related products. And, with an eye on the fact that the Indian market is expected to take off after 2010, steps will be taken to establish the MKM/Verbatim brand firmly in that market.
*1: According to Santa Clara Consulting Group, a research company in the United States.
About MKM/Verbatim Group
MKM/Verbatim Group is an international organization that develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the removable recording media and related accessories markets, MKM/Verbatim Group provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide.
[Profile of Verbatim Marketing India Private Limited]
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Name: |
Verbatim Marketing India Private Limited |
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Established: |
April 3, 2007 |
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Operations started: |
July 4, 2007 |
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Location: |
Gurgaon, Haryana, India |
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Regional Manager: |
Ramesh Tuli |
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Raid-in-capital: |
US$500,000 |
| For further information, please contact |
Yukana Yamashita
Mitsubishi Kagaku Media Co., Ltd. |
Tel: [+81] 3-5484-3972
Fax: [+81] 3-5484-8224
URL: http://www.mcmedia.co.jp
Check our website for product details. |
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| Consumer contact |
Customer Service
Mitsubishi Kagaku Media Co., Ltd. |
| Toll free Tel: 0120-34-4160 (Japan only) |
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