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News Releases 2001
January 24, 2001
Alliance and Capital Participation in House Equipment-related Business
Chofu Seisakusho Co., Ltd.
Emoto Industry Co., Ltd.
Mitsubishi Chemical Corporation
As of January 24, 2001, Chofu Seisakusho Co., Ltd. (Head office: Shimonoseki, Yamaguchi-ken; President: Yasuo Kawakami), Emoto Industry Co., Ltd. (Head office: Sapporo, Hokkaido; President: Hideo Tanaka) and Mitsubishi Chemical Corporation (Head office: Chiyoda-ku, Tokyo; President: Kanji Shono) reached an agreement, in which it was made clear that Chofu Seisakusho and Emoto Industry will have a strategic business alliance mainly in the area of house equipment-related business, with the object of mutual growth. It is also agreed that Mitsubishi Chemical Corporation will transfer it's share of Emoto Industry, which is equal to 10% (1.4 million shares) of the outstanding stock, to Chofu Seisakusho.

Based on the background that the number of new house construction (especially one's own house construction) has been decreasing, competition has been quite intense between companies in the house equipment-related business. In addition to that, enforcement of the law to secure qualities of houses and indication of performance and qualities of houses were put into practice, which demands stronger business foundation, including better qualities of the products, reinforcement of the sales force, improvement of cost competitiveness, and so on. Both Chofu Seisakusho, whose main product is "hot water supply equipment" for housing, and Emoto Industry, who is strong in "system bath" for single-family dwelling, will cooperate in wide areas such as sales of mutual products, purchase of raw materials, joint development of new products, and interchange of personnel. Various synergy effects are expected as follows:

1. Mutual "OEM" supply of the main products of each other will bring more varieties, better functions and specifications for "system bath" of both companies. More competitive product line-up is expected to increase sales. "Hot water supply equipment", which must be attached to bath facilities, is expected to increase in sales to be sold as "one set" with the "system bath" on the sales route of Emoto Industry. This effect is expected especially for "hot water supply equipment fueled by oil", as Chofu Seisakusho, the leader of the industry, will provide Emoto Industry with the system through "OEM."
2. As for air conditioner, heater, solar equipment and other house equipment, mutual products will be put on the sales route of each other. The number of the products dealt in one company will increase to respond to the various needs of customers. Efficiency in production and sales of both companies will improve.
3. Joint development and purchase of raw materials for "system bath" and bath-related equipment will enhance better development skills and more reduction in costs.
4. Sales affiliation will enhance improvement in customer service and efficient sales.
5. Tie-up in production will improve technology in manufacturing and efficient production system.


For further information, please contact
General Affairs Division.,
Chofu Seisakusho Co., Ltd.
Tel: [+81] 832-48-2777
General Affairs Department.,
Emoto Industry Co., Ltd.
Tel: [+81] 11-863-7530
Public Relations Dept.,
Mitsubishi Chemical Corporation
Tel: [+81] 3-3283-6274




<For your reference: Company Overview>

1. Chofu Seisakusho Co., Ltd.
(1) Head office: 2-1, Chofu Ogicho, Shimonoseki-shi, Yamaguchi-ken
(2) President: Yasuo Kawakami
(3) Established: July 1, 1954
(4) Paid-in capital: 7 billion yen
(5) Number of employees: 1,285

2. Emoto Industry Co., Ltd.
(1) Head office: North 1-26, Hondori 14-chome, Shiroishi-ku, Sapporo, Hokkaido
(2) President: Hideo Tanaka
(3) Established: July 19, 1967
(4) Paid-in capital: 1.9 billion yen
(5) Number of employees: 537(consolidated)

3. Mitsubishi Chemical Corporation
(1) Head office: 5-2, Marunouchi 2-chome, Chiyoda-ku, Tokyo
(2) President: Kanji Shono
(3) Established: June 1, 1950
(4) Paid-in capital: 145 billion yen
(5) Number of employees: 33,465(consolidated)

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